Rising Costs & Declining Reliability – Carriers are increasing rates while service quality drops, forcing brands to find ways to protect themselves from higher costs and delivery delays. Market Disruptions & Profit Shifts – Major industry changes, including carrier exits and service adjustments, are reshaping parcel delivery, often at the expense of e-commerce brands. Maximizing Shipping ROI – Beyond per-package costs, delivery experience impacts a brand’s bottom line—brands must balance cost, reliability, and customer expectations strategically.